draft-20261019-065906

1. Confirm product ✎ 2. Product page URL ✎ 3. Fact check ✎ 4. Pick the persona 5. Pick the angle 6. Pick the framework 7. Arrange the blocks 8. Pick the reviews 9. Generating draft 10. Review the draft 11. Handoff & sign-off 12. Done — live

Showing Handoff & sign-off. This page is actually at Pick the persona. Go to Pick the persona →

Ad🎬 square.mp4→ ProductSydney Sofa Bed PDPecosa.co.nz/sydney-sofa-bed-queen...→

Handoff & sign-off

Frozen from the latest draft into exports/—. Any change after this point is a new version and resets sign-offs.

1 · Approval tier — decides who must sign off

Tier 1 — Variant / copy amend, no new claims

Every claim on the page already exists in the approved register (Loom) or on the PDP. No copywriter gate needed: owner publishes. Target cycle: under 24 hours.

Tier 2 — New angle or claim not in the register

The page says something not yet approved. The copywriter is the compliance gatekeeper and MUST sign off before handoff to IT. The claims table in the copy pack lists exactly what's new.

Tier 3 — New component or template

The page introduces a block or layout not in the live library. One-time design + engineering review required; once approved, the component joins the library and future uses are Tier 1/2.

2 · Notes for each team

The notes pinned on the design, sorted by who they are for. Click one to open the draft at that spot and act on it.

🎨 Design 0 note(s)

Nothing pinned for 🎨 design.

✍️ Copywriting 0 note(s)

Nothing pinned for ✍️ copywriting.

3 · Where each review is up to

Pick a tier above and this will say who has to approve.

🎨 Design not gating
✍️ Copywriting not gating

4 · What IT gets