Components library

Every block in its generic form — what it is, which frameworks use it by default, and the design rules the system has learned for it. This is the library the block sequencer draws from.

Announcement bar announce-bar

Thin top bar carrying the offer or promise, dollar-framed where possible.

default in: Advertorial · Listicle (editorial) · PM page (PDP-style)
shipped default
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Audience call out audience-callout

One line naming exactly who the page is for, so the reader self-selects.

default in: Advertorial · PM page (PDP-style)
shipped default
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Hero hero

Rating, headline, sub, price anchor (was/now/save), CTA, trust micro-line, hero image.

default in: Advertorial · Listicle (editorial) · PM page (PDP-style)
shipped default
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Bold / attention-grabbing promise bold-promise

A single audacious benefit statement, usually the headline of the hero.

optional — add from the library
shipped default
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Irresistible intrigue intrigue

Curiosity-gap statement that pulls the reader down the page (authority voice works well).

default in: Advertorial
shipped default
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The problem problem

2-4 pain scenes the reader already agrees with; confirmation bias, loss-sharpened.

default in: Advertorial · Listicle (editorial) · PM page (PDP-style)
shipped default
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Consequences of inaction consequences

What staying with the status quo quietly costs; bridges problem to solution.

default in: Advertorial
shipped default
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Awards / PR mention awards-pr

CHOICE badges, press logos, awards; borrowed authority.

default in: PM page (PDP-style)
shipped default
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The solution solution

Product reveal: claim, mechanism, contextual proof quote, demo video/image.

default in: Advertorial · PM page (PDP-style)
shipped default
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Customer reviews / ratings reviews-ratings

Aggregate rating + volume with 3+ selected review cards (Yotpo, user-curated).

default in: Advertorial · Listicle (editorial) · PM page (PDP-style)
shipped default
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Testimonial videos testimonial-videos

Single-customer video stories (UGC/creator), named and verified — the video is the proof.

optional — add from the library
shipped default
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Survey results survey-results

Stat tiles from post-purchase surveys. HARD RULE: ships only with real data, else remove.

optional — add from the library
shipped default
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UGC videos ugc-videos

Horizontal carousel of real-customer phone videos.

default in: Advertorial · PM page (PDP-style)
shipped default
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Before / After before-after

Two-panel contrast of life before vs after the product.

default in: Advertorial
shipped default
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USPs usps

3-4 cards: benefit-led heading, mechanism explanation, optional proof quote.

default in: Advertorial · Listicle (editorial) · PM page (PDP-style)
shipped default
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Measurements / will it fit measurements

Dimensions, footprint, weights, delivery-box sizes; kills the fit objection.

default in: Advertorial · PM page (PDP-style)
shipped default
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Assembly / demo video assembly-video

Real-time proof of an ease claim (assembly, conversion) with caption + quote.

default in: Advertorial · PM page (PDP-style)
shipped default
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3 reasons why this is for you three-reasons

Numbered closing arguments: value anchor, risk reversal, urgency.

default in: Advertorial · Listicle (editorial)
shipped default
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Friction-less frictionless

Order -> delivered -> built -> trial in 3-4 steps; time/energy risk reversal.

default in: Advertorial
shipped default
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Comparison tab comparison-table

Product vs typical alternative(s), loss-framed heading, tick/cross rows.

default in: Advertorial · Listicle (editorial) · PM page (PDP-style)
shipped default
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Myth busting myth-busting

Myth/Truth pairs dismantling category objections with logic + authority.

default in: Advertorial
shipped default
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Objections objections

Every 'but...' quoted and answered; cover money, time, energy, identity (TIMER).

default in: Advertorial
shipped default
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Back in stock / selling fast back-in-stock

Genuine scarcity or velocity statement. HARD RULE: only if true from inventory.

optional — add from the library
shipped default
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Sale / offer box sale

Anchored price drop, dollar-framed saving, per-night reframe, instalments, CTA.

default in: Advertorial · Listicle (editorial)
shipped default
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Bundles bundles

Relevant attach offer (verify live bundle exists before shipping).

default in: Advertorial
shipped default
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PDP buying block pdp-buying-block

Same module as the PDP above-the-fold: gallery, size/variant pickers, price, ATC.

default in: PM page (PDP-style)
shipped default
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Add to cart tiles atc-tiles

One tile per colour/variant, each with image, price and its own ATC button.

default in: Advertorial
shipped default
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Quiz quiz

Short self-segmentation quiz leading to a recommendation.

optional — add from the library
shipped default
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FAQ faq

Accordion answering the remaining pre-purchase questions, objection-first wording.

default in: Advertorial · Listicle (editorial) · PM page (PDP-style)
shipped default
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Final CTA final-cta

Identity close, offer recap line, action+outcome button.

default in: Advertorial · PM page (PDP-style)
shipped default
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Sticky add to cart button sticky-atc

Fixed bottom bar: price, saving pill, rating, ATC. Mobile-critical.

default in: Advertorial · Listicle (editorial) · PM page (PDP-style)
shipped default
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Feedback on the tool

Anything confusing, broken or missing. This goes to Steph, not onto the landing page.