Components library
Every block in its generic form — what it is, which frameworks use it by default, and the design rules the system has learned for it. This is the library the block sequencer draws from.
Announcement bar announce-bar
Thin top bar carrying the offer or promise, dollar-framed where possible.
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Audience call out audience-callout
One line naming exactly who the page is for, so the reader self-selects.
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Hero hero
Rating, headline, sub, price anchor (was/now/save), CTA, trust micro-line, hero image.
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Bold / attention-grabbing promise bold-promise
A single audacious benefit statement, usually the headline of the hero.
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Irresistible intrigue intrigue
Curiosity-gap statement that pulls the reader down the page (authority voice works well).
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The problem problem
2-4 pain scenes the reader already agrees with; confirmation bias, loss-sharpened.
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Consequences of inaction consequences
What staying with the status quo quietly costs; bridges problem to solution.
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Awards / PR mention awards-pr
CHOICE badges, press logos, awards; borrowed authority.
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The solution solution
Product reveal: claim, mechanism, contextual proof quote, demo video/image.
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Customer reviews / ratings reviews-ratings
Aggregate rating + volume with 3+ selected review cards (Yotpo, user-curated).
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Testimonial videos testimonial-videos
Single-customer video stories (UGC/creator), named and verified — the video is the proof.
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Survey results survey-results
Stat tiles from post-purchase surveys. HARD RULE: ships only with real data, else remove.
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UGC videos ugc-videos
Horizontal carousel of real-customer phone videos.
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Before / After before-after
Two-panel contrast of life before vs after the product.
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USPs usps
3-4 cards: benefit-led heading, mechanism explanation, optional proof quote.
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Measurements / will it fit measurements
Dimensions, footprint, weights, delivery-box sizes; kills the fit objection.
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Assembly / demo video assembly-video
Real-time proof of an ease claim (assembly, conversion) with caption + quote.
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3 reasons why this is for you three-reasons
Numbered closing arguments: value anchor, risk reversal, urgency.
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Friction-less frictionless
Order -> delivered -> built -> trial in 3-4 steps; time/energy risk reversal.
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Comparison tab comparison-table
Product vs typical alternative(s), loss-framed heading, tick/cross rows.
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Myth busting myth-busting
Myth/Truth pairs dismantling category objections with logic + authority.
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Objections objections
Every 'but...' quoted and answered; cover money, time, energy, identity (TIMER).
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Back in stock / selling fast back-in-stock
Genuine scarcity or velocity statement. HARD RULE: only if true from inventory.
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Sale / offer box sale
Anchored price drop, dollar-framed saving, per-night reframe, instalments, CTA.
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Bundles bundles
Relevant attach offer (verify live bundle exists before shipping).
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PDP buying block pdp-buying-block
Same module as the PDP above-the-fold: gallery, size/variant pickers, price, ATC.
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Add to cart tiles atc-tiles
One tile per colour/variant, each with image, price and its own ATC button.
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Quiz quiz
Short self-segmentation quiz leading to a recommendation.
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FAQ faq
Accordion answering the remaining pre-purchase questions, objection-first wording.
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Final CTA final-cta
Identity close, offer recap line, action+outcome button.
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Sticky add to cart button sticky-atc
Fixed bottom bar: price, saving pill, rating, ATC. Mobile-critical.