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Interruption traffic that needs warming: emotional/problem-led Meta ads, new or unfamiliar product concepts, higher price points needing a full persuasion arc.

Meta ads with an educational/curiosity hook ('mistakes', 'reasons', 'things nobody tells you'); skeptical audiences who bounce off overt sales pages.

Warmer traffic and retargeting: the reader already knows the product/category and needs benefits, proof and an easy buy. Closest to the real site look (site header, web design system).