draft-20260922-182713

1. Confirm product ✎ 2. Product page URL ✎ 3. Fact check ✎ 4. Pick the persona ✎ 5. Pick the angle ✎ 6. Pick the framework ✎ 7. Arrange the blocks ✎ 8. Pick the reviews ✎ 9. Generating draft ✎ 10. Review the draft 11. Handoff & sign-off 12. Done — live

Showing Pick the persona. This page is actually at Review the draft. Go to Review the draft →

Ad🎬 20260617_-_SD2604_-_Nimble_...→ ProductNimble Sofa Bed PDPecosa.com/nimble-sofa-bed→ PersonaSmall-Space Host Angle5 ways to live in your living room (host's cut) Frameworkadvertorial

✓ All 5 verify questions answered — click to review

US delivery window for the FAQ answer?	Processing Time: Orders are typically dispatched within 1 business day. Delivery Time: After shipping, FedEx generally delivers within 2–7 business days, depending on your location.
Financing/installment option on ecosa.com?	not yet
US/imperial dimensions for the Nimble?	can you convert them?
Color variant direct URLs on ecosa.com?	https://www.ecosa.com/nimble-sofa-bed-king?color=ice-grey
US trial terms: full refund + collection + donation?	Simply try your sofa bed for 100 nights. If you don't love it, we'll refund you and arrange for it to be collected and donated to one of our charity partners. For more information, see our 100 Night Trial.

Who is this page talking to?

Candidates come from the ad's audience signals and the product's persona register in Loom. The whole page (angle, copy, proof) will be written to this one person.

📌 Previously chosen: Small-Space Host. Pick again below to keep it.

Small-Space Host Loom register

Pain: No spare room, but still wants guests to sleep comfortably.

Trigger: Family or friends are visiting and the current setup feels embarrassing.

Why this ad: The ad's five-ways pitch is answered guest-hosting.

Renter on the Move Loom register

Pain: Needs furniture that adapts without overcommitting to one layout.

Trigger: Moving into an apartment, share house or multipurpose room.

Why this ad: 'One sofa. Five ways to live.' is a flexibility promise; UGC casting matches renters.

Design-Conscious Lounger Loom register

Pain: Does not want a sofa bed that looks clunky or temporary.

Trigger: Upgrading the living room and wanting a piece that looks like a real sofa.

Why this ad: The testimonial format is a taste endorsement.

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draft-20260922-182713

Who is this page talking to?

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