draft-20260920-155814
1. Confirm product ✎
2. Product page URL ✎
3. Fact check ✎
4. Pick the persona ✎
5. Pick the angle ✎
6. Pick the framework ✎
7. Arrange the blocks ✎
8. Pick the reviews ✎
9. Generating draft ✎
10. Review the draft
11. Handoff & sign-off
12. Done — live
Showing Arrange the blocks. This page is actually at Review the draft.
Go to Review the draft →
Ad🎬 square.mp4→
ProductSydney Sofa Bed
PDPecosa.co.nz/sydney-sofa-bed-doubl...→
AngleEasier than furniture should be
Frameworkadvertorial
✓ All 2 verify questions answered — click to review
| Sydney dimensions: what are the sofa footprint and bed sizes per variant? (Not published in the PDP's visible spec; needed for the measurements table and diagram.) | It depends on the size.the PDPP would change dinamically. we. can design the right UX and ask IT to produce the dynamic content at this stage |
| NZ trial terms: does the 100 Night Trial on ecosa.co.nz include collection AND donation to a charity partner, same as AU? | yes |
Arrange the blocks
Drag to reorder · ✕ removes · add more from the library on the right. No design here — just the skeleton.
- ⠿Announcement bar Thin top bar carrying the offer or promise, dollar-framed where possible.
- ⠿Audience call out One line naming exactly who the page is for, so the reader self-selects.
- ⠿Hero Rating, headline, sub, price anchor (was/now/save), CTA, trust micro-line, hero image.
- ⠿Irresistible intrigue Curiosity-gap statement that pulls the reader down the page (authority voice works well).
- ⠿The problem 2-4 pain scenes the reader already agrees with; confirmation bias, loss-sharpened.
- ⠿Consequences of inaction What staying with the status quo quietly costs; bridges problem to solution.
- ⠿The solution Product reveal: claim, mechanism, contextual proof quote, demo video/image.
- ⠿USPs 3-4 cards: benefit-led heading, mechanism explanation, optional proof quote.
- ⠿Measurements / will it fit Dimensions, footprint, weights, delivery-box sizes; kills the fit objection.
- ⠿Before / After Two-panel contrast of life before vs after the product.
- ⠿Customer reviews / ratings Aggregate rating + volume with 3+ selected review cards (Yotpo, user-curated).
- ⠿UGC videos Horizontal carousel of real-customer phone videos.
- ⠿Assembly / demo video Real-time proof of an ease claim (assembly, conversion) with caption + quote.
- ⠿3 reasons why this is for you Numbered closing arguments: value anchor, risk reversal, urgency.
- ⠿Friction-less Order -> delivered -> built -> trial in 3-4 steps; time/energy risk reversal.
- ⠿Comparison tab Product vs typical alternative(s), loss-framed heading, tick/cross rows.
- ⠿Myth busting Myth/Truth pairs dismantling category objections with logic + authority.
- ⠿Objections Every 'but...' quoted and answered; cover money, time, energy, identity (TIMER).
- ⠿Sale / offer box Anchored price drop, dollar-framed saving, per-night reframe, instalments, CTA.
- ⠿Bundles Relevant attach offer (verify live bundle exists before shipping).
- ⠿Add to cart tiles One tile per colour/variant, each with image, price and its own ATC button.
- ⠿FAQ Accordion answering the remaining pre-purchase questions, objection-first wording.
- ⠿Final CTA Identity close, offer recap line, action+outcome button.
- ⠿Footer (lite) Copyright, privacy/terms links, offer disclaimers. Every page ends with this.
- ⠿Sticky add to cart button Fixed bottom bar: price, saving pill, rating, ATC. Mobile-critical.
Block library
✓ = already on the page
Announcement bar
Audience call out
Hero
Bold / attention-grabbing promise
Irresistible intrigue
The problem
Consequences of inaction
Awards / PR mention
The solution
Customer reviews / ratings
Testimonial videos
Survey results
UGC videos
Before / After
USPs
Measurements / will it fit
Assembly / demo video
3 reasons why this is for you
Friction-less
Comparison tab
Myth busting
Objections
Back in stock / selling fast
Sale / offer box
Bundles
PDP buying block
Add to cart tiles
Quiz
FAQ
Final CTA
Sticky add to cart button
Footer (lite)