draft-20260920-155810

1. Confirm product ✎ 2. Product page URL ✎ 3. Fact check ✎ 4. Pick the persona ✎ 5. Pick the angle ✎ 6. Pick the framework ✎ 7. Arrange the blocks ✎ 8. Pick the reviews ✎ 9. Generating draft ✎ 10. Review the draft 11. Handoff & sign-off 12. Done — live

Showing Pick the angle. This page is actually at Review the draft. Go to Review the draft →

Ad🎬 square.mp4→ ProductSydney Sofa Bed PDPecosa.co.nz/sydney-sofa-bed-doubl...→ AngleEasier than furniture should be Frameworkadvertorial

✓ All 2 verify questions answered — click to review

Sydney dimensions: what are the sofa footprint and bed sizes per variant? (Not published in the PDP's visible spec; needed for the measurements table and diagram.)	It depends on the size.the PDPP would change dinamically. we. can design the right UX and ask IT to produce the dynamic content at this stage
NZ trial terms: does the 100 Night Trial on ecosa.co.nz include collection AND donation to a charity partner, same as AU?	yes

Pick the angle

📌 Previously chosen: “Easier than furniture should be” — hook: “Built in 15 minutes. A bed in seconds. The sofa bed that never makes you work for it.”. Pick it again below to keep it.

Easier than furniture should be suggested framework: advertorial

Hook: “Built in 15 minutes. A bed in seconds. The sofa bed that never makes you work for it.”

Continues the ad exactly — its two overlay claims ARE this angle (super easy to assemble / sofa to bed in seconds). Ease is the Sydney's provable edge: lift-and-pull conversion, no mechanism, 10-15 minute build. Strongest message match.

Sleepover-ready by tomorrow night suggested framework: listicle

Hook: “Order today. Hosting tomorrow: next-day metro delivery, a 15-minute build, and a bed in seconds.”

Speed story built on the NZ PDP's own promises — next-day metro delivery stacks with the ad's assembly hook into one honest urgency promise: from click to guests overnight.

The guest bed that doesn't look like one suggested framework: pm-pdp

Hook: “Guests see a laidback sofa in your colour. They sleep on a real hybrid mattress.”

Style-first angle for the design-conscious persona: 7 colours, modern flange edge, mattress-level comfort hidden inside. Converts the 'sofa beds look clunky' objection the UGC format softens.

Connect the selling agent (Connector, in the top bar) to pick its angles here.

My own angle

draft-20260920-155810

Pick the angle

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