draft-20260916-120153

1. Confirm product ✎ 2. Product page URL ✎ 3. Fact check ✎ 4. Pick the persona 5. Pick the angle 6. Pick the framework 7. Arrange the blocks 8. Pick the reviews 9. Generating draft 10. Review the draft 11. Handoff & sign-off 12. Done — live

Ad🎬 square.mp4→ ProductSydney Sofa Bed PDPecosa.co.nz/sydney-sofa-bed-queen...→

Who is this page talking to?

Candidates come from the ad's audience signals and the product's persona register in Loom. The whole page (angle, copy, proof) will be written to this one person.

The Movie-Night Lounger Loom register + from the ad

Pain: Their sofa is for sitting, not stretching out. Film nights end with someone half-asleep in an awkward position, or moving to the bedroom and the night being over.

Trigger: Wanting a sofa upgrade that does more than a normal couch.

Why this ad: The ad opens on this exact line: 'Movie night just got an upgrade'. It closes on someone lying on the made-up bed in the living room, relaxed, with no guest anywhere in the film. The ad is selling the couple's own night in, not hosting.

The First-Place Couple from the ad (closest Loom match: The Apartment Maximiser)

Pain: A small living room has to be the lounge, the guest room and the second bedroom. Anything bulky or hard to move is out, and they are not paying furniture-store prices for it.

Trigger: Moving into a first flat or a rental where one room has to do several jobs.

Why this ad: Two young people assemble it themselves on camera, on the floor, with a printed sheet and no tools. That casting and that DIY moment read as renters furnishing their own place, not an established household booking a delivery service.

The Host Who Cares Loom register

Pain: They hate offering people an air mattress or an old fold-out with a bar down the middle, so they avoid inviting anyone to stay.

Trigger: Family or friends coming to visit.

Why this ad: Weaker signal in this ad, but present: the bed gets properly made up with sheets and pillows in the final third, which is guest behaviour rather than nap behaviour. This is the persona the product's own register leads with, so it is worth having as an option.

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